The Making the Brand™ Logo

Making the Brand™ is more than just a contest. It’s a way to build community among Denver’s small business owners, to demonstrate to those business owners the power of effective branding, and to walk them through the process of building and deploying a strong brand.

The Making the Brand™ logo consists of two elements, the logotype and the mark. The mark represents the mission of Making the Brand™—to support the local business economy through successful branding. The mark consists of a large circle—the stage for a successful, well branded company. The four smaller circles contained within personifies the components used to create that successful brand—strategy, creativity, community, and opportunity. This logo has been developed to promote high visibility of the mark which is balanced with clear legibility of the name.

Whenever possible, the logo should appear in its full color representation. When the full color version cannot be used, a single color version is available.

Using The Logo

The relationship (size, positioning, etc.) of these elements should never be altered in any way. The brand manual explains in detail the usage requirements for the logo.

The Making the Brand™ logo is not copyright free. It is important to maintain the integrity of the logo. We therefore ask that anyone considering use of the logo keep the following guidelines in mind:

The logo should use only the official logo colors listed in the manual.
Any scaling must retain the original proportions of the logo.
Other than the variations listed in this manual, the logo may not be modified in any way.
Additional text may not be added in such a way that it appears to be part of the logo itself.

Permission is granted to use the logo, subject to the above guidelines on any positive communication relating to the Making the Brand™ contest as released by media, sponsors and co-sponsors.

If you wish to use the logo on any commercial product then your usage of the logo must be approved.

Permission is not granted to use the logo on any form of merchandise.
The Making the Brand™ Brand Manual and official logo can be downloaded from the following links:

Official Brand Manual